Simone Alysha Cassell is a writer, speaker, and creative entrepreneur with a diverse background In corporate sales, communications, and brand positioning. As the Founder and Director of several ventures—including her latest, Cassell Media Ventures (CMV), Simone is on a mission to amplify Kingdom-aligned stories that bridge faith, creativity, and culture.

Following her corporate Sales career, Simone launched her first venture in 2015—an organic food and corporate gifting company, driven by her passion for health, wellness and family heritage. What began as a love for healthy living soon evolved into a thriving brand celebrated for its heart & authenticity.

Her second company emerged in response to a clear market need, providing high-level B2B business development and sales consulting to growth-focused SMEs across Australia. Now, with Cassell Media Ventures (CMV)—her most recent and purpose-driven initiative—Simone brings together the full scope of her corporate experience and entrepreneurial journey, stepping boldly into purpose leadership, Kingdom influence, and the elevation of impactful stories in media.

Simone founded CMV to answer a growing need in today’s shifting media landscape: connecting impactful, faith-driven voices with the platforms that can elevate their message. With her diverse background, Simone brings a unique ability to align powerful stories with the right audiences through meaningful partnerships and bold representation.

Media is evolving and it’s time for faith-driven content to take its place at the forefront. CMV was created to champion Kingdom-aligned stories, giving independent creators the platform, visibility, and strategic connections they need to thrive in both emerging and legacy media spaces.

In the last decade alone, TV viewership has dropped by over 25%, with audiences now consuming 70% of their content through independent creators. Faith-based content, in particular, has proven to be both profitable and highly engaging, yet remains undervalued by mainstream media.

Simone saw this niche and, with a passion for media and a deep conviction to elevate faith-driven messaging, has taken a bold step toward seeing the faith genre rise and take its rightful place in the cultural conversation. Her vision is to see Kingdom-aligned voices not just present—but prominent—in the media landscape.

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